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Has it been a struggle to find listings in the past year? You’re not the only one.
Nationwide, inventory is down by more than 16 percent year-over-year, NAR (National Association of REALTORS®) confirms. This creates competition in the market for buyers and sellers – and for agents.
Thankfully: There are realtors out there who are getting listings. Take their cues, and you could be one of them.
3 amazing agents who know how to get more listings
Let’s see what successful agents are doing:
1. Agent: Tamara Inzunza
Only five years ago, Tamara Inzunza of Realty One Group in Alexandria, Virginia, was your run-of-the-mill camera-shy real estate agent. Can you relate?
While Tamara, like most, saw the value in incorporating video into her marketing and social media strategy — she didn’t know how or where to begin.
That is, until the pandemic hit. Tamara, at that time, had no other way to reach her audience. So, she jumped behind the camera to connect with and educate her clients.
Now, Tamara has a fully-functioning YouTube channel, where she posts regular updates, supplying her with the ideal outlet to retain and even attract new clients.
Among Tamara’s videos, you’ll find a healthy mix of housing market recaps, walk-throughs of new listings, real estate advice, and a lot more. Here, Tamara showcases her industry knowledge, solidifying herself as a trusted expert and also providing an easy place to be found by new clients.
To make truly effective videos, Tamara recommends to:
- Keep it simple wherever possible. Use a script or a blog to supply your talking points. Film via Zoom or your smartphone. And think about downloading an app like Over to assist with editing.
- Always watch other agents’ videos for inspiration. Content from other seasoned agents is something Tamara consumes regularly. It helps to see other realtors in action — and it can also stimulate creativity.
Need guidance? Read more on why it can literally pay to use video to generate leads.
2. Agent: Keri White
Boasting more than 20,000 Instagram followers, Keri White is a great example of how to convert likes into new listings. Of course, her success wasn’t overnight. Keri, an agent working in LA with The Agency, recalls much trial and error needed to help her come up with a brand-building and business-boosting social strategy. (And many selfies.)
Instagram is now one of Keri’s main lead drivers. Keri says that a common error she sees many other agents making is using Instagram to only sell houses.
It’s a big misconception, Keri explains, that an agent should constantly be posting pictures of active homes, standout features, and houses that have recently sold. In reality, these kinds of posts typically have the worst engagement.
Keri prefers posting by the 80/20 rule instead:
- Make 80 percent of your posts personal.
- Make the other 20 percent business-related: listings, tips for buyers and sellers, market updates, etc.
Instagram is a social platform first. While you may be on there to grow your business, you can’t forget that your primary purpose is to share, have fun, connect — and just be social.
To execute this, Keri suggests using a weekly social calendar to plan out what you’ll post each day. This will help you to see clearly, ensuring you keep your feed balanced with relevant, fresh content that highlights your personal side and your professional side too.
It’s important to remember that clients will gravitate to you when they trust you and especially like you. The only way they’re going to like you is to find out more about you — not your listings.
Need ideas for your social calendar? Check out these Instagram Stories for agents to balance out your personal posts.
3. Agent: Laura Gwyn
It makes sense. For most agents who feel like there aren’t enough hours in the day, it’s rare that writing a blog will make it to the top of your to-do list.
But as any marketing guru will attest, putting even a little effort into a blog on your site is likely to make a great impact. Recent HubSpot stats show that 56 percent of marketers who utilize blogging find it to be effective, and 10 percent say it brings the biggest ROI.
Laura Gwyn, a Salem, Oregon, real estate agent, believes blogs aren’t just the backbone of her digital marketing plan. They’re a major driver of her appointments.
Blogs provide Laura with seemingly endless content that she can share with her audience — whether it’s as a social media post or broken down into an email drip.
But Laura says that:
- The biggest difference she sees from blogging is a significant uptick in her online presence and brand awareness.
- This is bringing in many more weekly appointments – roughly three extra calls a week.
Need help blogging? Reach out to us to find out how you can leverage our client-facing blogs and get access to our big content library that you can use for cobranded marketing.
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For educational purposes only. Please contact your qualified professional for specific guidance.
Sources are deemed reliable but not guaranteed.